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Crystal California Malagas Grape Crate Label

SKU: CRL1103 $3.00 USD



Historic Overview

This California vintage crate label features a bright multi-faced crystal or diamond in the upper left corner and measures 13” Wide x 4” High. The lithographed artwork is by Schmidt Litho of Fresno, California. The label dates to the 1940s and the grapes were picked, packed, and shipped by Reedley Grape Growers of Reedley, California.

Reedley is located in the central San Joaquin Valley portion of California, about 25 miles southeast of Fresno.  Lying between the coastal mountain ranges and the Sierra Nevada Mountains, the valley’s rich, fertile soil produces some of the world’s most intensive agricultural production. Since the 1940s, Reedley has been known as the Fruit Basket of the World because it leads the nation in the shipment of fresh fruit. Lately, the area has also become known for its exceptional recreational amenities including sandy beaches and water sports, numerous city parks, redwoods, and mountain streams.

 

WE GUARANTEE OUR LABELS TO BE AUTHENTIC AND AS DESCRIBED!


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Natures Brand Avocado Crate Label
$2.35
This avocado label measures 11” Wide x 3.25” High and dates to the 1940s. The label has the traditional red diagonal band (Common for this grower) across an avocado green background. E. & G. Avocado Company was the packer and shipper from La Habra, California. In 1926 a postman named Rudolph G. Hass decided to try his hand at growing avocados on a 1.5 acre plot in La Habra, California, that he’d used all his savings to purchase. Hass bought several experimental seedling trees to plant. Once the trees reached a sufficient size, Hass attempted to graft different avocado varieties onto them, a common practice that speeds up fruit production. However, one tree proved resistant to grafting, so Hass planned to cut it down. But his children talked him out of it, because they liked the taste of that particular tree’s fruit. The spared tree turned out to produce abundant fruit with great nutty taste. It resisted damage during travel, had a very long shelf life and year-round growing season. In short, Rudolph Hass was producing avocados with unique commercial advantages. In August 1935, he obtained a patent for his new avocado variety, which he named after himself, Hass.  Rudolph Hass’ patent expired in 1952, the year he died. Today the Hass has become the “super avocado.” It accounts for 95% of the avocado production in California. The Hass “mother tree” that started it all continued producing fruit in La Habra Heights for 76 years, but she finally succumbed to root rot in 2002. WE GUARANTEE OUR LABELS TO BE AUTHENTIC AND AS DESCRIBED!


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