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Full Brand Florida Citrus Crate Label

SKU: CRL1067 $2.95 USD



Historic Overview

Our Full Brand Citrus label measures 9” Wide x 4.5” High and features the unique image of an Orange tree’s limbs and leaves forming a man holding a freshly picked orange. The label was produced for the Waverly Growers Cooperative of Waverly, Florida in the 1940s or 1950s.


The Waverly Growers Cooperative was founded in 1914 by eight growers and was incorporated in 1935. Later it joined Florida's Natural Growers as one of the 12 grower organizations representing almost 1,000 individual growers who own nearly 50,000 acres of citrus trees in Florida. You might be familiar with Florida's Natural Growers since they run extensive TV advertising dispensing homespun witticisms while pointing out that only Florida's Natural uses only Florida orange juice.


WE GUARANTEE OUR LABELS TO BE AUTHENTIC AND AS DESCRIBED!



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Pursuit Brand Grape Crate Label
$2.55
This great crate label is the Pursuit Brand of Grapes and features a super image of a fighter pilot in his World War II era combat plane. The fruit was grown and packed by the Exeter Fruit Association of Exeter, California. This label measures 12.75” Wide x 4” High and the presence of a zip code after the city/state indicates that the label is circa 1960s. It features the blue anchor of the California Fruit Exchange. Organized in 1901, the California Fruit Exchange, a marketing cooperative of independent fruit growers and shippers, sold its products under the brand name Blue Anchor. Headquartered in Sacramento, California, the company quickly grew into the largest marketer of consistently high quality fresh deciduous fruits in the American West. At its peak it represented approximately 1,000 growers of tree fruits and table grapes. To help realize its objectives, the California Fruit Exchange developed and promoted its Blue Anchor brand with the largest, strongest, and best marketing organization in the deciduous fresh fruit industry. However, in 2000, the Blue Anchor Company announced "…one of the last mighty fruit marketing cooperatives is packing it in after nearly 100 years in business." Officials noted that during the previous ten years, the cooperative had been steadily losing members who had started their own packinghouses and/or had joined with others to launch their own marketing efforts. The Blue Anchor trademark now exists only on the pages of highly collectible labels. WE GUARANTEE ALL LABELS TO BE AUTHENTIC AND AS DESCRIBED!


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