Lake Wenatchee Pears - Brown label

SKU: CRL1021 $2.95 USD

Historic Overview

This is an impressive mint condition crate label measuring 10” Wide x 7.5” High from the 1950s. It features the image of a cabin beside Lake Wenatchee with the Central Cascades Mountain Range in the distance and a beautiful cluster of pears. The label was lithographed for Lake Wenatchee Pears of Cashmere, Washington by Schmidt Litho Company of San Francisco. 

Local Native American lore claims that the name Wenatchee (Wa-Nat-Chee) comes from a poetic description of the area meaning “robe of the rainbow.” Which is appropriate for this lush valley sitting 600 feet above sea level. Today it is known as the apple capital of the World with over 170,000 acres of orchards including pears.


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This great crate label is the Pursuit Brand of Grapes and features a super image of a fighter pilot in his World War II era combat plane. The fruit was grown and packed by the Exeter Fruit Association of Exeter, California. This label measures 12.75” Wide x 4” High and the presence of a zip code after the city/state indicates that the label is circa 1960s. It features the blue anchor of the California Fruit Exchange. Organized in 1901, the California Fruit Exchange, a marketing cooperative of independent fruit growers and shippers, sold its products under the brand name Blue Anchor. Headquartered in Sacramento, California, the company quickly grew into the largest marketer of consistently high quality fresh deciduous fruits in the American West. At its peak it represented approximately 1,000 growers of tree fruits and table grapes. To help realize its objectives, the California Fruit Exchange developed and promoted its Blue Anchor brand with the largest, strongest, and best marketing organization in the deciduous fresh fruit industry. However, in 2000, the Blue Anchor Company announced "…one of the last mighty fruit marketing cooperatives is packing it in after nearly 100 years in business." Officials noted that during the previous ten years, the cooperative had been steadily losing members who had started their own packinghouses and/or had joined with others to launch their own marketing efforts. The Blue Anchor trademark now exists only on the pages of highly collectible labels. WE GUARANTEE ALL LABELS TO BE AUTHENTIC AND AS DESCRIBED!

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