Life California Bartlett Pears Crate Label
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What a wonderful original pear crate label. It measures 10.8” Wide x 7.5” High and was printed in the 1940s by the Schmidt Litho Co. of San Francisco, California. The label features a wonderful illustration of a fisherman catching a rainbow trout while standing in a stream smoking his pipe with snow-capped mountains in the backdrop. The fruit was packed and shipped by the Dennis W. Leary Company of Walnut Grove, California. It features the blue anchor of the California Fruit Exchange.
Organized in 1901, the California Fruit Exchange, a marketing cooperative of independent fruit growers and shippers, sold its products under the brand name Blue Anchor. Headquartered in Sacramento, California, the company quickly grew into the largest marketer of consistently high quality fresh deciduous fruits in the American West. At its peak it represented approximately 1,000 growers of tree fruits and table grapes. To help realize its objectives, the California Fruit Exchange developed and promoted its Blue Anchor brand with the largest, strongest, and best marketing organization in the deciduous fresh fruit industry. However, in 2000, the Blue Anchor Company announced "…one of the last mighty fruit marketing cooperatives is packing it in after nearly 100 years in business." The Blue Anchor trademark now exists only on these highly collectible labels.
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