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Mustang California Crate Label

SKU: MLB1014 $9.50 USD



Historic Overview

This 1950s vintage vegetable crate label shows a wild pure white Mustang kicking up a dust storm on a black background. The label measures 6.75” Wide x 5.25” Tall and is in mint unused condition. The image was lithographed by Louis Roesch Litho of San Francisco, California for the Western Packing Co. of Guadalupe, California.


We have matted this antique crate label in a pale beige 8” x 10” matte to highlight its beauty. It will be shipped in a plastic sleeve between cardboard stiffeners.  These are original labels, NOT modern reproductions.


WE GUARANTEE ALL LABELS TO BE AUTHENTIC AND AS DESCRIBED!



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Pursuit Brand Grape Crate Label
$2.55
This great crate label is the Pursuit Brand of Grapes and features a super image of a fighter pilot in his World War II era combat plane. The fruit was grown and packed by the Exeter Fruit Association of Exeter, California. This label measures 12.75” Wide x 4” High and the presence of a zip code after the city/state indicates that the label is circa 1960s. It features the blue anchor of the California Fruit Exchange. Organized in 1901, the California Fruit Exchange, a marketing cooperative of independent fruit growers and shippers, sold its products under the brand name Blue Anchor. Headquartered in Sacramento, California, the company quickly grew into the largest marketer of consistently high quality fresh deciduous fruits in the American West. At its peak it represented approximately 1,000 growers of tree fruits and table grapes. To help realize its objectives, the California Fruit Exchange developed and promoted its Blue Anchor brand with the largest, strongest, and best marketing organization in the deciduous fresh fruit industry. However, in 2000, the Blue Anchor Company announced "…one of the last mighty fruit marketing cooperatives is packing it in after nearly 100 years in business." Officials noted that during the previous ten years, the cooperative had been steadily losing members who had started their own packinghouses and/or had joined with others to launch their own marketing efforts. The Blue Anchor trademark now exists only on the pages of highly collectible labels. WE GUARANTEE ALL LABELS TO BE AUTHENTIC AND AS DESCRIBED!
White Collar Avocado Crate label
$2.65
This attractive avocado crate label measures 12.5” Wide x 3.25” Tall and features a beautiful blonde woman wearing a large white collar. It is very appropriate for the times since the label dates to the 1950s. E. & G. Avocado Company was the packer and shipper. They listed the address as 751 South Central Avenue, Los Angeles, California, but their farm was in La Habra. In 1926 a postman named Rudolph G. Hass decided to try his hand at growing avocados on a 1.5 acre plot in La Habra, California, that he’d used all his savings to purchase. Hass bought several experimental seedling trees to plant. Once the trees reached a sufficient size, Hass attempted to graft different avocado varieties onto them, a common practice that speeds up fruit production. However, one tree proved resistant to grafting, so Hass planned to cut it down. But his children talked him out of it, because they liked the taste of that particular tree’s fruit. The spared tree turned out to produce abundant fruit with great nutty taste. It resisted damage during travel, had a very long shelf life and year-round growing season. In short, Rudolph Hass was producing avocados with unique commercial advantages. In August 1935, he obtained a patent for his new avocado variety, which he named after himself, Hass.  Rudolph Hass’ patent expired in 1952, the year he died. Today the Hass has become the “super avocado.” It accounts for 95% of the avocado production in California. The Hass “mother tree” that started it all continued producing fruit in La Habra Heights for 76 years, but she finally succumbed to root rot in 2002. WE GUARANTEE OUR LABELS TO BE AUTHENTIC AND AS DESCRIBED!


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