My Treat Washington Fruit Crate label

SKU: CRL1110 $2.75 USD

Historic Overview

This seldom seen crate label measures 10” Wide x 2.75” High and dates to the 1940s. It features an image of cherries, apricot, apple, and pear that are ready to eat. The label is in mint condition and features the slogan, “Your Tasty Treat to Health”. The shipper was George F. Joseph Orchard Siding, Inc. of Yakima Washington.

George F. Joseph is a post harvest company that handles the fruit after it has been picked. They had another label that achieved a level of notoriety, Don’t Worry, which featured the image of a young boy eating an apple. The slogan was, “When Buying – Don’t Worry”, indicating the quality of the product. This label has the Don’t Worry in a circle on the left of the label. A testament that this fruit is just as good as the well know brand.


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Pursuit Brand Grape Crate Label
This great crate label is the Pursuit Brand of Grapes and features a super image of a fighter pilot in his World War II era combat plane. The fruit was grown and packed by the Exeter Fruit Association of Exeter, California. This label measures 12.75” Wide x 4” High and the presence of a zip code after the city/state indicates that the label is circa 1960s. It features the blue anchor of the California Fruit Exchange. Organized in 1901, the California Fruit Exchange, a marketing cooperative of independent fruit growers and shippers, sold its products under the brand name Blue Anchor. Headquartered in Sacramento, California, the company quickly grew into the largest marketer of consistently high quality fresh deciduous fruits in the American West. At its peak it represented approximately 1,000 growers of tree fruits and table grapes. To help realize its objectives, the California Fruit Exchange developed and promoted its Blue Anchor brand with the largest, strongest, and best marketing organization in the deciduous fresh fruit industry. However, in 2000, the Blue Anchor Company announced "…one of the last mighty fruit marketing cooperatives is packing it in after nearly 100 years in business." Officials noted that during the previous ten years, the cooperative had been steadily losing members who had started their own packinghouses and/or had joined with others to launch their own marketing efforts. The Blue Anchor trademark now exists only on the pages of highly collectible labels. WE GUARANTEE ALL LABELS TO BE AUTHENTIC AND AS DESCRIBED!

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