Rock and Rye Soda Label

SKU: SOD1043 $1.35 USD

Historic Overview

This Rock and Rye soda label is from the Silver Springs Co. in Madison, Wisconsin. It measures 3.8” Wide x 3” High and is awash with pink and red colors with a green name. It went on a 12 ounce bottle and we think it dates to the 1940s or 50s. The slogan for the Silver Springs Company was, “All Beverages Bottled with Pure Spring Water”, and it was on all of their crates. This soda label features the slogan, “The Taste That Satisfies”.

The home of the Silver Springs Co., Madison, Wisconsin, is the capital of Wisconsin with a population of around 250,000. Madison lays claim to another food giant, the Oscar Mayer Foods Corp. The Oscar Mayer company was started in Chicago by Oscar F. Mayer and his brother Gottfried in 1883 after Oscar had spent 10 years apprenticing in the meat industry. In 1919 the company went through a major expansion when they purchased a farmers' cooperative meat packing plant in Madison, Wisconsin, at a bankruptcy auction, and moved the company headquarters there. The most memorable event, for many of us, occurred in 1936, when Little Oscar and his Wienermobile--a minute chef in a hot dog-shaped vehicle--made their first appearance and the company gained an identification that remains today. Oscar Mayer Foods Corp. is now part of the Kraft General Foods empire. 


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June Boy Georgia Peanut Butter Label
This rare peanut butter label comes from the Georgia Pickle Company of Cairo, Georgia and dates to the 1930s. The Georgia Pickle Company is really the W. B. Roddenbery Company, who packed syrup, peanut butter, and pickles. The label measures 1.8” Wide x 2.5” Tall and is in excellent condition. The label shows a young boy with his dog and a fishing pole headed to the local fishing hole. The company also has a pickle label that shows a pickle with a fishing pole. I guess here they went with a more traditional look. Dr. Seaborn Anderson Roddenbery started his medicine practice in 1862 in a horse-drawn buggy. In the same year he purchased a farm and sold open kettle sugar cane syrup from his medical buggy as he made his rounds. By 1867 he had an office and a general store that sold syrup from large cypress barrels, and people would bring their own jars and fill them with his cane syrup. Within five more years he had acquired 1000 acres and started to reduce his medicine practice, since he claimed 90% of his patients didn’t pay him. In 1889 Roddenbery marketed the first pure Georgia cane syrup as "Roddenbery's Old Plantation Molasses." Around 1920 the business became known as the W. B. Roddenbery Company. It was 1934 when the company expanded their product line to include peanut butter and in 1936 they added pickles. They continued expanding their products adding boiled peanuts, watermelons, and even cigars under a variety of labels. By 1986, the company was producing 45 kinds of pickles, 12 types of syrups, 4 varieties of peanut butter, and millions of boiled peanuts. In 1993 Dallas-based Dean Foods purchased the W. R. Roddenbery Company and about ten years later they closed the Cairo facilities. WE GUARANTEE OUR LABELS TO BE AUTHENTIC AND AS DESCRIBED!

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