Royal Guard Citrus Crate Label

SKU: CRL1031 $3.45 USD

Historic Overview

This Florida citrus label is from 1932 and measures 9” High x 9” Wide. The fruit was packed by the Lake Wells Citrus Growers Association from Lake Wells, Polk County, Florida. The label is in unused mint condition and features a knight on horseback with a Royal Guard crest.Florida citrus labels were always colorful and often humorous. Growers in certain areas of Florida frequently used the labels to promote a particular theme or to identify their products with a particular concept. The Lake Wales Citrus Growers Association almost always used royalty as a theme with such labels as "Royal Guard," "Prince of Wales," and "Crown Jewel."

All of the Florida citrus labels were registered with the Florida Department of Agriculture and their fanciful names and vivid colors had meaning to those who bought and sold the products. The color on the label or in the name indicated the grade of the fruit. Blue was grade A, red was grade B, and green, grade C.


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Pursuit Brand Grape Crate Label
This great crate label is the Pursuit Brand of Grapes and features a super image of a fighter pilot in his World War II era combat plane. The fruit was grown and packed by the Exeter Fruit Association of Exeter, California. This label measures 12.75” Wide x 4” High and the presence of a zip code after the city/state indicates that the label is circa 1960s. It features the blue anchor of the California Fruit Exchange. Organized in 1901, the California Fruit Exchange, a marketing cooperative of independent fruit growers and shippers, sold its products under the brand name Blue Anchor. Headquartered in Sacramento, California, the company quickly grew into the largest marketer of consistently high quality fresh deciduous fruits in the American West. At its peak it represented approximately 1,000 growers of tree fruits and table grapes. To help realize its objectives, the California Fruit Exchange developed and promoted its Blue Anchor brand with the largest, strongest, and best marketing organization in the deciduous fresh fruit industry. However, in 2000, the Blue Anchor Company announced "…one of the last mighty fruit marketing cooperatives is packing it in after nearly 100 years in business." Officials noted that during the previous ten years, the cooperative had been steadily losing members who had started their own packinghouses and/or had joined with others to launch their own marketing efforts. The Blue Anchor trademark now exists only on the pages of highly collectible labels. WE GUARANTEE ALL LABELS TO BE AUTHENTIC AND AS DESCRIBED!

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