Tavilla Florida Sweet Corn Crate label

SKU: CRL1077 $1.75 USD

Historic Overview

This unique label covers both sides of the country. The sweet corn was grown and shipped from Florida and distributed by Tavilla Sales Company of Los Angeles and South San Francisco, California. The label measures 6” Wide x 4” High and is in mint condition from the 1980s. It sports the familiar green, white, and red colors of the Italian flag.

Tavilla Sales Company was formed in 1980 by Bill Vogel and Tavilla Sales of South San Francisco. The company brokered fruits and vegetables into the Southwestern United States. Off-season vegetables, tropical and specialty produce items were the focus. Their relationship with Texas and Florida growers formed the backbone of the company. They later expanded to Mexico and Holland and Vogel acquired most of the company stock near the end of the 1990s. The company is still in business today and now grows their own produce.


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Kare-Ful-Pak Washington Fruit Label
This attractive label for Kare-Ful-Pak Brand features an image of a peach, apricot, and Plum (prunes) on a dark blue background. The label dates to the 1940s, measures 9.75" Wide x 2.75" High, and comes from Prentice Packing & Cold Storage Co. of Yakima, Washington. Prentice Packing & Cold Storage Co. was started by Ed and Howard Prentice in 1926 as a packing and storage operation. They packed and shipped the fruit for several growers in railcars to markets in the East and Midwest. Although well known for their Kare-Ful-Pak Brand, there is a fascinating story of why they started the soon to be famous Mr. Apple Brand. In the 1950s, prices received for fruit on the East Coast established the price for that label's fruit in the Midwest (1 hour later). So brokers in Chicago were forced to sell fruit for the price it fetched (frequently lower) in the East, even if demand was higher in the Midwest. To combat this standard pricing policy, Prentice sent the Midwest brokers the same quality fruit, but under a different label. Thus was born the Mr. Apple Brand, whose face is said to be a caricature of Howard Prentice, Jr., who took over control of the company in 1967, but had worked for the company since the 1940s.  Prentice Packing & Cold Storage remains in business today at 202 North 1st Avenue in Yakima, Washington, as an apple grower and packer through the Oneonta Trading Company. WE GUARANTEE OUR LABELS TO BE AUTHENTIC AND AS DESCRIBED!

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