Tower Root Beer
This very colorful root beer label features the famous tower from Somerville, Massachusetts. The label measures 4.3” Wide x 3.4” High, is in mint condition, and dates to probably 1970.
There is an interesting story about the company name. Domenick, Giuseppe and Felice Cusolito founded Prospect Hill Bottling and Soda Water Co. in 1914. When Domenick went to register his new company, which would be producing Prospect Hill Ginger Ale, the Clerk at the Secretary of State’s office suggested that they use a shorter name and asked, “Isn’t that where the Tower is?” Tower Ginger Ale was born. With prohibition of the 1920s, Root Beer was a cool, thirst quenching drink on a hot day and quickly became a substitute for beer that was no longer available.
During the early stages of the company, Domenick realized the success of other "tonic" companies was attained by specializing in one product. He decided to organize his company in the same way, specializing in root beer. At the time, drinks like root beer and ginger beer were usually home made. With the assistance of a local pharmacist, Domenick tinkered with his root beer recipe to come up with a distinctive product. In the beginning all of the drinks were bottled in clear glass bottles, but because of Prohibition beer breweries closed there doors. One local brewery had a warehouse full of 7 ounce beer bottles and Domenick volunteered to remove them. Tower Root Beer’s brown bottles were born.
After World War II, Domenick’s three sons (Richard, Jack and Paul) took over the management of the company. However, in 1969 the company was sold to a conglomerate of soft drink companies and the family business was dissolved. For the past thirty years, Tower Root Beer's recipe has stayed under lock and key, until Dominick's grandson, Larry Cusolito, decided to re-introduce Tower Root Beer to the New England region. He couldn’t start, however, until he located his grandfather’s original hand written recipe which was stored with his grandmother’s birth certificate.
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