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White Collar Avocado Crate label

SKU: CRL1097 $2.65 USD



Historic Overview

This attractive avocado crate label measures 12.5” Wide x 3.25” Tall and features a beautiful blonde woman wearing a large white collar. It is very appropriate for the times since the label dates to the 1950s. E. & G. Avocado Company was the packer and shipper. They listed the address as 751 South Central Avenue, Los Angeles, California, but their farm was in La Habra.

In 1926 a postman named Rudolph G. Hass decided to try his hand at growing avocados on a 1.5 acre plot in La Habra, California, that he’d used all his savings to purchase. Hass bought several experimental seedling trees to plant. Once the trees reached a sufficient size, Hass attempted to graft different avocado varieties onto them, a common practice that speeds up fruit production. However, one tree proved resistant to grafting, so Hass planned to cut it down. But his children talked him out of it, because they liked the taste of that particular tree’s fruit.

The spared tree turned out to produce abundant fruit with great nutty taste. It resisted damage during travel, had a very long shelf life and year-round growing season. In short, Rudolph Hass was producing avocados with unique commercial advantages. In August 1935, he obtained a patent for his new avocado variety, which he named after himself, Hass.  Rudolph Hass’ patent expired in 1952, the year he died.

Today the Hass has become the “super avocado.” It accounts for 95% of the avocado production in California. The Hass “mother tree” that started it all continued producing fruit in La Habra Heights for 76 years, but she finally succumbed to root rot in 2002.


WE GUARANTEE OUR LABELS TO BE AUTHENTIC AND AS DESCRIBED!



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Kare-Ful-Pak Washington Fruit Label
$2.40
This attractive label for Kare-Ful-Pak Brand features an image of a peach, apricot, and Plum (prunes) on a dark blue background. The label dates to the 1940s, measures 9.75" Wide x 2.75" High, and comes from Prentice Packing & Cold Storage Co. of Yakima, Washington. Prentice Packing & Cold Storage Co. was started by Ed and Howard Prentice in 1926 as a packing and storage operation. They packed and shipped the fruit for several growers in railcars to markets in the East and Midwest. Although well known for their Kare-Ful-Pak Brand, there is a fascinating story of why they started the soon to be famous Mr. Apple Brand. In the 1950s, prices received for fruit on the East Coast established the price for that label's fruit in the Midwest (1 hour later). So brokers in Chicago were forced to sell fruit for the price it fetched (frequently lower) in the East, even if demand was higher in the Midwest. To combat this standard pricing policy, Prentice sent the Midwest brokers the same quality fruit, but under a different label. Thus was born the Mr. Apple Brand, whose face is said to be a caricature of Howard Prentice, Jr., who took over control of the company in 1967, but had worked for the company since the 1940s.  Prentice Packing & Cold Storage remains in business today at 202 North 1st Avenue in Yakima, Washington, as an apple grower and packer through the Oneonta Trading Company. WE GUARANTEE OUR LABELS TO BE AUTHENTIC AND AS DESCRIBED!


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